We can’t downplay the importance of controversies in terms of increasing awareness and subsequent financial rewards in the entertainment industry. This has been the case over time.
Around the world, it’s pretty much same thing. And other than the issues which escalated between late American hip hop legends 2pac and Notorious BIG, it’s been something of a thrill seeing celebs and entertainers face off every now and then.
The benefits are always evident as far as entertainment is concerned.
Corporate clients feed off the publicity. The media rides on this and the end product is a manic rush from the audience to feast on whatever the entertainers in question dish out.
It is a win-win situation for all parties involved, even though we can’t dispute that at the end of the day one party gets the bigger size of the cake than the other.
But it’s a massive feeling overall.
Many recall the widely-publicized situation between Nigerian pop star Tiwa Savage and her ex-husband Tunji ‘Tee Billz’ Balogun in April, 2016 and the aftermath of it all.
Through the situation, her social media game was on top of things as she maintained an impeccable silence through it all, only addressing the core of the issues via an all-revealing interview with Azuka Ogujiuba of This Day newspaper.
Insiders say her finances soared afterwards as well as she managed the situation in fine style.
Well, from our end we saw an Instagram verification of her account, a renewed assurance from Pepsi on still being interested in her whatever the case and then a fairly successful US tour in promotion of her current album, RED.
Also, Jay Z came into the picture and provided her a solid base with which to further launch her music into global space with Roc Nation.
It’s been all round goodness for the 36-year-old mother of one.
And so has it been in many other cases. The financial returns and overall renown have been decent on the back of controversies and face offs, more often than not.
But then again, some celebrities fail to maximize the situation and the attention it brings their way. In such cases, there’s really no one to blame than the entertainer’s management and team of publicists.
Controversies in entertainment have existed for as long as we can recall.
In Nigeria, we remember rapper Rugged Man and his issues with Eedris Abdulkareem and consequently Kennis Music in the early 2000s.
We also remember Rugged Man and Mode 9 which led to several diss songs, the situation between the Plantashun Boiz in 2004, KC Presh, Eldee The Don and Freestyle and the epic, era-defining fall out between Don Jazzy and Dbanj in 2012.
In between all of this, Rugged Man fell out yet again with singer 9ice, prompting criticisms from various divides and earning himself the tag of ‘most controversial’ indigenous hip hop artiste in maybe the history of the genre in Nigeria.
All of these put together helped define an era, shape the industry and put us right on the cusp of global dominance directly or indirectly.
Having established that controversies are somewhat important, with a measured dose of course, we run you through 15 of the biggest ‘beefs’ in 21st century Nigerian entertainment seeing as there’s been a bit of confusion as to what really is and what isn’t.
That said, in no particular see 15 of the most unforgettable ‘beefs’ in Nigeria so far:
1. Plantashun Boiz
2face (now addressed as 2baba), Faze and Blackface formed one of the biggest music groups in Nigerian music broke up in 2004 over several undisclosed issues leading to solo careers that saw only 2baba succeeding overall.